Vision, Mission & Core Values
Vision
To become the prime exporter of conflict-free precious metals while creating sustainable value for our shareholders and the entire value chain, with a view to attaining the highest levels of social responsibility.
Mission
To ease the purchase of precious metals for buyers, promote environmental sustainability and compliance.
Key Strategy
To adopt the UN SDGs, as the backbone of GELL‟s business model and mandate, thus underpinning a clear strategy to share the benefits of business activities with the community while delivering the full value of projects for shareholders.