Vision, Mission & Core Values

Vision

To become the prime exporter of conflict-free precious metals while creating sustainable value for our shareholders and the entire value chain, with a view to attaining the highest levels of social responsibility.

Mission

To ease the purchase of precious metals for buyers, promote environmental sustainability and compliance.

Key Strategy

To adopt the UN SDGs, as the backbone of GELL‟s business model and mandate, thus underpinning a clear strategy to share the benefits of business activities with the community while delivering the full value of projects for shareholders.
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Objectives

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To create superior value for shareholders by exploring, mining and processing asset resources across Africa as well as meeting our customers’ needs.
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To build a portfolio of products and services that create value to all stakeholders including the many small-scale miners, families and the environment.
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To transform the face of mining in Africa by strictly observing prevailing ESG philosophies in mining activities and completely sourcing mercury-free metals by 2025.
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To obtain Ghana Standards Authority and ISO 15093:2020 certifications to produce hallmarked bullion in Ghana.